JOY Drive with Warren
Lisa Asher: How Supermarkets Are Quietly Reshaping What We Buy
8 Sept 202612 min
Professor Lisa Asher explores how supermarkets were turning own-brand products into powerful competitors, using shelf space and shopper data to influence our choices, and responding to viral food crazes such as “sardinemaxxing” almost as quickly as TikTok could create them.
Guest: Lisa Asher, retail and consumer behaviour expert from the University of Sydney
Presenter: Con Keramitsis
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